On May 4th, Alibaba’s “Tmall Hong Kong” launched a trial operation. All products on the platform are shipped locally by local merchants. Consumers can track the status of their orders at any time at home.
At present, “Tmall Hong Kong” has already launched more than 2,000 domestic and foreign brands. Beauty, electronic and digital, home, maternal and child are the current key categories. The Tmall HK will consider the development of fresh food in the future. market.
It is reported that in January this year, Alibaba Group announced plans to add a local business B2C service “Tmall Hong Kong” to help local businesses in Hong Kong open stores and directly provide local consumers with customer service and logistics services.
According to the official introduction, “Tmall Hong Kong” invited Chinese and foreign brands , At the same time, “Tmall Hong Kong” will provide support to brand merchants from five aspects: user base, cost, logistics, technology and marketing.
The existing Taobao Hong Kong station based on the C2C model will continue to provide Hong Kong consumers with products from small and medium-sized merchants from the Mainland; and the B2C model of “Tmall Hong Kong” will bring consumers many local or local products. Development of Chinese and foreign brands.
Chen Zijian, head of Tmall Taobao’s Hong Kong and Macau Division, said that based on the huge customer base accumulated over the years on Taobao’s Hong Kong site, Taobao’s Hong Kong site can play a synergistic and complementary role with “Tmall Hong Kong”; Brand merchants bring the support of passenger flow.
Chen Zijian also said that in the past period of time we have seen great market opportunities. First of all, Hong Kong consumers have very large user coverage, per capita income and per capita consumption, which are 3–5 times higher than those in neighboring areas such as Taiwan and Shanghai. In addition, Tmall The number of active users and the number of visits by consumers are relatively high, so Hong Kong is considered a viable market.
